Examples

Product Enrichment and Support / Multi-lingual

Cleaning product range popular with institutions and contract cleaning companies. The company produces ‘Cleaning Academy’ content to train cleaners and answer questions but needs a way to provide quick and convenient access to this content.

Challenge

Commercial cleaning products are sold through wholesale channels that restrict access to end users. Products are complex and specialist and often used by people with poor English. Find a way to easily educate and connect with users, in their preferred language.

Solution

By creating a clear Call-to-Action on the products users are encouraged to download and scan.
• Microsites to be offered in a range of languages that are likely to fit the target audience and provide easy access to usage information.
• Allow end-users to tap into the educational material available and open dialogue with training academy.

Result

• New insights into effectiveness and geographic coverage.
• Better product use resulted in greater satisfaction.
• Continuous development of content.
• Users use Linkz app to scan barcodes of other products too, looking for information.

Brands with a story to tell / Multi-lingual audience

Semper sells their healthy, nutritious infant foods and formula all over the world. But parents outside of Sweden don’t know how to prepare traditional Swedish Välling and other traditional healthy Swedish infant foods.

Challenge

Without increasing supply chain complexity and production costs, give international customers information and Swedish lifestyle tips that highlights Semper’s brand and products, in their preferred language.

Solution

Using Linkz, Semper can encode their brand images or EAN codes on every variation of the their infant food, without increasing production costs or complexity. Customers can scan the package to find out more, join the loyalty scheme or provide feedback. Linkz detects the phone’s language setting and can deliver local promotions in local languages to users.

Result

Semper can now reach out to their consumers in a uniquely tailored way.
Now any customer in the world can learn about Swedish ways of child rearing, but in their local language with videos, special promotions and other local content.

Product Enrichment

Food supplements are commodity products in a very competitive market. This brand launched and had to build market awareness with a very engaged, loyalty driven and focused consumer base.

Challenge

• Present something extra with the product so that it has added value to the consumer, and therefore compares favourably in a very crowded market.
• Allow varying content to be easily added to bring consumer back to the product.

Solution

Connect the barcode to the digital content via the Linkz platform, so as not to impact the branding on the main label.
Scanning the barcode allows you to:
• Get product advice & dosage,
• Workout zone with new exercises ever week
• New product line announcements
• Charity donation/engagement

Result

• Campaign built a direct connection between consumer and product, removing the opacity of the retail channel and allowing the brand to push content directly to users.
• Email newsletter sign-ups increased significantly.

Advertising and Digital Content

Santa Cruz rock band 'Supernaut' wanted to connect potential fans with digital content like streaming music and live video. With an upcoming tour the band also wanted to add tour dates and other content that wouldn't fit on a traditional band flyer.

Challenge

Standard flyers and other printed advertisements limit space and rely on their audience seeking additional information themselves. We, as consumers, know that most often these types of marketing rarely generate engagement with their audience, even when that audience may be genuinely interested in the subject.

Solution

Partnering with Linkz, Supernaut created a campaign that included advertisements in local magazines and printed flyers posted around towns along their tour path. The ads and flyers invited viewers to scan for streaming music, live videos, and a raffle to win merchandise. The microsite, created and hosted on the linkz platform, also displayed tour dates along with links to buy tickets.

Result

The band saw a noticeable increase in attendance in towns where the flyers had been distributed, as well as in their hometown where the magazine ads were published. They also noticed an increase in downloads of their album and YouTube views. The band can now reuse the image for future marketing and change the content of their microsite to reflect devlopments.

Personalised Video Greeting Cards

Greeting cards are a growing market, facing competition from online and on-demand providers. Innovation mostly is in design and finishes. How can we increase the appeal of greeting cards to a new generation of consumers?

Challenge

Up to now traditional greeting cards sold in brick-and-mortar stores haven’t had a lot of digital innovation. Increase the appeal of greeting cards to a new generation of consumers.

Solution

Use unique marks to encode every greeting card, allowing unique messages to be attached to every card. The buyer simply scans their message in the card and uploads a personal video message, then sends off the card. The recipient only has to scan the card to see the unique message. It is as simple as that!

Interactive Direct Mail

The client, a large direct mailing house, wants to measure the results of their customers’ mail campaigns.

Challenge

Create digital content (mobile optimised landing sites) with minimal effort, connecting the direct mail via QR codes, so as to be app-agnostic.

Solution

Use the microsite builder to create the content. Use Google Analytics to track use without the dedicated Linkz app.

Result

300 record interactive letter mailing
• 108 scans
• 4 cars sold
• 2 days to create & go-live