What is SKU Marketing?

SKU Marketing is the growing trend to talk to and engage with consumers by product (either by its SKU or barcode), or by product range. Individual products talking to individual consumers where and when they want to engage – in shops, on the go or at home. How Does it work? With certain apps (scan…

Un-safe Harbour?

Some years ago, I was asked by a relation, “Where’s all this data stored?” I said her question was not easy to answer. “It’s out there in the cloud somewhere. But don’t worry, it’s safe.” Technically, her data may still be safe. She can call up her photos, her email, from computers all over the…